The goal for this client was to identify untapped areas of market potential that would result in long-term growth. Their focus was on digital transformation opportunities.

After preliminary research, our team identified a distinct opportunity that looked promising for long-term growth and potential. We identified the market trajectory of an unprecedented aging population, the potential business opportunities, and novel solutions that would result in meaningful impact.

The long-term success of this project was dependent on identifying future trends of technology and innovative solutions within the burgeoning technology landscape.

The digital transformation proposed introducing an integrated system that included artificial intelligence, biometric monitoring, and machine learning software. These integrated technology solutions resulted in better resident care, increased staff satisfaction and retention, and greater family satisfaction and referral.

A key element of the success of this project was in creating a seamless, integrative experience. This required a comprehensive understanding from engineering, design, healthcare, and business minds. We identified three target audiences: residents, care workers, and family members, all needing to receive a personalized experience. The technology needed a sophistication in order to anticipate each audience; we considered Generative AI and smart health devices to enable this.